It all started with a lightweight lure no one knew how to use, with a name no one knew how to pronounce. The back room of a south Minneapolis bait-and-tackle shop. A beat-up metal desk. And lots of enthusiasm.
What began as a simple dream in 1959 has evolved into one of the fishing tackle industries most influential organizations. Based in Minnetonka, Minnesota, with companies in 12 countries and distribution in more than 130 countries, the Rapala-Normark Group is the largest fishing lure company in the world.
The world?s number one saltwater hard bodied lure.
Producer of three world records in 1991 (wahoo, snook and tarpon), the Magnum is internationally renowned in saltwater sport fishing. Whether fishing the shallow-runner floater or the sinking countdown model, you can be sure that the tank-tested action will run true. This is vital not only for catching fish, but also to prevent line fouling when trolling. Simply put, the Rapala Magnum sets the world standard fSuper Tough Abachi Wood Construction
Rugged Rust Resistant Hardware
Natural and Stimulator Patterns